Our Market

Population health statistics gathered through the collaboration of 50+ academic centers throughout the U.S. have already documented the clinical efficacy of an integrative medicine approach to health care, particularly for the treatment of chronic disease.

Yet, at $34 billion each year in patient visits, products and services, the cost effectiveness of integrative medicine has not been systematically documented. The Nura Platform captures the clinical activities of approximately 2 million licensed health professionals who either practice this more holistic, multi-disciplinary approach to patient care, or whose activities are not well represented in the conventional procedural coding system. These practitioners include, among others, advanced practice nurses, counselors, dieticians, nutritionists, chiropractors, pharmacists, physical and occupational therapists, psychologists, physician assistants, acupuncturists and naturopaths.

Employer Sponsored Health Plans

With more than 100 million people in the U.S., or fully one-third of the total United States population, covered under private self-insured employer plans, Nura's target market is staggeringly large. Importantly, Nura also targets self-insured plans because:

  1. Nura's products drive savings that fall directly to their bottom line
  2. Self-insured plans have direct corporate control over the breadth and design of their benefit programs (which are governed by ERISA)
  3. With continually rising healthcare costs and underperforming employee populations due to chronic disease, self-insured plans have a strong incentive to improve their healthcare methods.

Self-insured plans are generally used by employers of 100 or more that can effectively spread risk over their own populations and pay claims directly through a plan administrator. This applies to both the employer's individual and family health benefits plan as well as its workers' compensation coverage.

State and Municipal Employee Plans

Approximately 15 million people in the U.S. are covered under these plans. The rapid rise in post-retirement healthcare costs combined with severe budget pressure on governmental entities make these highly receptive candidates for the Nura program.